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策略管理

Self-Directed Learning Series: Introduction to Strategic Management (Internet Mode)
自主學習系列:策略管理導論 (網上模式)

Course No. : 241-820209-11|Start Date : 11/03/2024

Instructor

CUSCS Instructor

Language Used

English

Total Hours

10.00 hour(s)

Session

0

Place

NIL

Start Date

March 11, 2024

Tuition Fee

HK$ 1,240.00

Level

General Short Courses

Course Enquiries

2209 02262603 6565[JavaScript encoded]

Enrolment Enquiries

2209 0290

Application Closed

1
Mode of delivery: Distance Learning

This course will NOT provide live sessions. Students will learn through written course materials in distance learning mode.

Course materials include: 'Course Guide', 'Course Notes', “Video Clips*”, 'Course Assignments' and 'Study Schedule'. Video clips that are supplemented to the course. They will only cover the main points of the course but NOT the whole content.

2
Introduction

The course aims to study normative theories and models of organisation strategy, policy and decision making, to assess critically their value to an organisation and its shareholders; and to develop knowledge, personal skills and competencies in the application of the above approaches.

3
Course Outline

• Strategic Management
• Mission, Vision, Corporate Governance
• External Environment
• Internal Environment
• Business Level Strategy
• Corporate Level Strategy
• International Strategy
• Implementing Strategy: people, resource issues
• Evaluation and Control

5
Course Duration

Around 12 weeks