Data-driven Marketing
Marketing and Practical Application of New Trends in Self-Media
自媒體新趨勢的營銷與實戰
Course No. : 251-610628-01|Start Date : 06/03/2025
Language Used
Cantonese (supplemented with English)
Total Hours
12.00
Session
4
Place
Start Date
06/03/2025
Schedule
Thursday
Time
19:00 - 22:00
Tuition Fee
$2,200
Level
General Short Courses
Course Enquiries
3943 91272603 6565[JavaScript encoded]
Enrolment Enquiries
2209 0290
Closing Date for Application
Enrolment deadline is 10 calendar days before the course commencement date. Late enrolment will only be considered if there are still vacant places.
1 Introduction
This professional development course will provide participants with an in-depth understanding of the latest trends in Self-Media. Whether participants are individual Self-Media content creators or businesses looking to leverage Self-Media for promotion, this course will offers the necessary practical knowledge and skills. The instructor will start from scratch, focusing on media platforms such as YouTube, Douyin (TikTok in China), Weixin Channels, and REDNote (Xiaohongshu in China), guiding participants to explore “traffic thinking”. The course content is rich, balancing theory and practice, with clear and understandable case studies.
2 Course Content
• Introduction: Why engage in self-media?
• Positioning: Concepts of traffic positioning in business competition
• Monetization: Methods for monetizing media traffic
• Sales: How to effectively promote products?
• Advertising: How to secure advertisements?
• Account Management: Understanding platform rules and logic
• Content Creation: Creating high-quality content
• Operations: Effectively managing self-media
• Positioning: Concepts of traffic positioning in business competition
• Monetization: Methods for monetizing media traffic
• Sales: How to effectively promote products?
• Advertising: How to secure advertisements?
• Account Management: Understanding platform rules and logic
• Content Creation: Creating high-quality content
• Operations: Effectively managing self-media
3 Learning Outcome
Upon completion of this course, students are expected to:
1. Identify trends in the self-media industry and understand the importance of marketing.
2. Select appropriate self-media platforms for marketing purposes.
3. Create valuable content and develop effective marketing strategies.
4. Establish brand identity, increase followers, and implement strategies for audience engagement.
1. Identify trends in the self-media industry and understand the importance of marketing.
2. Select appropriate self-media platforms for marketing purposes.
3. Create valuable content and develop effective marketing strategies.
4. Establish brand identity, increase followers, and implement strategies for audience engagement.